Why I Chose Squarespace for Web Design

Hey!

Grab your coffee (or tea, or maybe a big glass of wine if it's been that kind of day), and let’s have a little heart-to-heart about why I’m completely sold on Squarespace.

When I started designing websites professionally, I needed a platform that was:

  • Powerful enough for my clients’ needs

  • Easy enough that they could manage on their own

  • Flexible enough for me to get creative and actually enjoy the process

Squarespace ticked all the boxes. And honestly? I haven’t looked back.


Simplicity That Doesn’t Suck

Some builders are dead easy but look like you built them during your coffee break in 2004. Others are drop-dead gorgeous... until you try to edit one tiny thing and the whole site implodes.

Squarespace is that perfect sweet spot in the middle. It’s drag-and-drop, intuitive, and beautifully designed right out of the gate. If you’ve ever used PowerPoint, you can update a Squarespace site. It’s that straightforward.

All-In-One Platform Vibes

No more plugin chaos. No praying to the tech gods that nothing breaks overnight. No spending hours troubleshooting.

With Squarespace, you’ve got:

  • Hosting

  • Templates

  • Blogging tools

  • SEO tools

  • Analytics

  • Online store features

...all in one tidy package. Your site works. Month after month. With virtually zero maintenance on your part.

Designs That Look Pro (Without the Price Tag)

The templates? Clean, modern, and professional from the jump.
Whether you’re going sleek and modern or soft and cozy, there’s something that fits your vibe.

And yes, they’re customizable. You can totally make a Squarespace template your own — no coding degree required. But if you do want to nerd out with custom code, you’ve got the option too.

Built-In SEO That Doesn’t Make You Cry

Squarespace comes with all the SEO basics:

  • Customizable titles and meta descriptions

  • Mobile-friendly layouts (Google loves this)

  • SSL included (no setup needed)

  • Automatically generated sitemaps

  • Clean URLs

You can get found on Google without needing 10 plugins or an SEO wizard.

No Tech Meltdowns Required

I like learning new things. I do not like:

  • Plugin conflicts

  • Surprise security issues

  • Sites crashing because of a theme update

Squarespace? Handles that stuff for you. It's like having a chill, invisible tech team in the background, keeping everything humming along.

Why Not WordPress?

Been there. Tried it. Didn’t love it.

Even with a visual builder like Elementor, I was still constantly Googling how to do basic stuff. And when things broke (which they did), I had no idea why. WordPress is powerful, sure, but unless you’ve got the time, budget, or dev skills to manage it, it’s not worth the hassle.

Squarespace lets me focus on what I actually enjoy — designing beautiful, strategic websites for small businesses — without the constant tech chaos.


🤓 Let’s Get Nerdy: The Deep-Dive Comparison

Ease of Use

Squarespace: Intuitive, visual, beginner-friendly
WordPress: Steep learning curve, even with builders

🏆 Winner: Squarespace

Maintenance & Hosting

Squarespace handles it all — no plugin updates, no surprise crashes.
WordPress requires ongoing maintenance or paid support.
Most WordPress site owners spend 5–10 hours a month on maintenance, or pay €50–€200 monthly to outsource it.

🏆 Winner: Squarespace

Cost Breakdown

Feature Squarespace WordPress
Monthly Cost $16–$49 $10–$50+ (hosting)
Template $200–$600 (optional) $50–$200
Professional Setup $1,500–$10,000+ $3,000–$10,000+
Ongoing Maintenance $0 $50–$200/month or DIY hours

Over time, WordPress typically costs more — especially when you factor in ongoing care.

🏆Winner: Squarespace (for most small to mid-sized businesses).

E-Commerce

Squarespace is excellent for shops with up to ~100 products. Clean interface, built-in cart, inventory, discount codes, and more.

WordPress + WooCommerce can scale to thousands of products but needs more setup and maintenance.

🏆Winner:
Squarespace — for simpler shops
WordPress — for large, complex stores with dev support

SEO

Squarespace has all the essentials for solid search performance.
WordPress offers more advanced plugins (like Yoast), but requires more technical understanding.

🏆 Winner: Tie — your content strategy matters more than the platform.

🎯Who Squarespace Is Best For

  • Coaches, consultants, creatives

  • Small business owners

  • Local businesses & shops

  • Portfolio sites

  • Product-based businesses with <100 items

  • Anyone who doesn’t want to deal with tech drama

Want Help Choosing the Right Website Platform?

If you’re still torn between Squarespace and WordPress (or just want to be sure you’re making the right call), I’ve got something for you.

🎯 Download my free checklist: “Which Website Platform Is Right for You?” It walks you through the key questions to consider — so you can confidently choose the right tool for your business, your tech comfort level, and your budget.

[Grab the Checklist →]

No jargon, no fluff. Just clear questions and guidance to help you move forward.

Emese

I am a Squarespace website designer specializing in creating beautiful, functional websites for small businesses. When not obsessing over pixels and user experience, I can be found chasing my toddler around, binging Netflix, or dreaming about alpacas (it's a thing).

https://www.msedigitaldesigns.com