5 Signs You’ve Outgrown Your DIY Website

Is your website low-key holding your business back? It might be time for an upgrade.

Let’s face it—DIY-ing your website was a power move back when you were just getting started. You needed to get online fast, on a tight budget, and you made it work (high five for that, honestly).

But here’s the thing: what got you here won’t get you there.

As your business grows, your website needs to grow with it—or risk looking like it missed the memo. So how do you know it’s time to level up? Here are 5 telltale signs that your DIY site might be doing more harm than good:

1. Your Website Feels... All Over the Place

You’ve got pages, links, pop-ups, random buttons, maybe even a blog from 2021 still saying “Coming Soon.”

If visitors land on your site and don’t know where to click next, they’re probably clicking “X.” A scattered layout and clunky navigation are massive red flags that your site isn't supporting your growth—it’s confusing the heck out of your audience.

👉 What you need: a clear, strategic site map and a journey that gently guides your visitor from “just browsing” to “hell yes, take my money.”

2. You’re Not Getting Inquiries or Sales From It

You’re promoting your stuff, your Insta is poppin’, but your website? Crickets. 🦗

If your site isn’t converting visitors into leads, clients, or customers, something’s not clicking (literally). DIY sites often lack the behind-the-scenes strategy that turns traffic into action.

👉 What you need: calls-to-action that actually work, strong messaging, and design that builds trust fast.

3. You're Embarrassed to Share It (Yikes)

When someone asks, “What’s your website?” and you reply with a nervous laugh and “Oh, it’s not finished” (even though it’s been live for 2 years)... yeah, it’s time.

Your website should be something you’re proud of—a digital extension of your brand that feels like you, works like a charm, and screams professionalism (without screaming at all).

👉 What you need: design that matches your current brand, not the version of you from 3 side hustles ago.

4. It Doesn’t Reflect How Far You’ve Come

You’ve grown. Your offers are more refined. You’ve got testimonials, success stories, maybe even a team. But your website still looks like you made it between nap times and snack breaks (and you probably did—zero judgment).

👉 What you need: a site that reflects your new level, with updated content, branding, and functionality that supports where you’re headed.

5. You Keep Saying “I’ll Fix It Soon”

The ultimate red flag? You’ve been “meaning to update your site” for months, maybe years. But life, clients, and Netflix keep getting in the way.

👉 What you need: a pro (hi 👋) to take it off your plate and build something strategic, stunning, and actually done.

Ready to Ditch the DIY and Go Pro?

Your website should work with you, not against you. If you’re nodding along to any of the signs above, it’s time to invest in a site that actually helps you grow your business (instead of making you cringe).

Book a free discovery call and let’s chat about how we can take your online presence from “meh” to money-making magic.
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Emese

I am a Squarespace website designer specializing in creating beautiful, functional websites for small businesses. When not obsessing over pixels and user experience, I can be found chasing my toddler around, binging Netflix, or dreaming about alpacas (it's a thing).

https://www.msedigitaldesigns.com
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